"Digitization is changing consumers’ lives and hence their shopping behavior, which affects the “moments of truth,” the critical points when shoppers make their choices. They expect to find information in multiple sources and formats – and they expect to find it quickly. They are looking for consistency and convergence among different technologies. And they expect more transparency into product information, availability and price."


Our consumer products practitioners combine deep industry expertise with experience in all major regions and functional areas, and use proven proprietary approaches and rigorous fact-based analysis. In addition, LAM’s deep experience in the retail industry brings further perspective to our understanding of industry challenges and opportunities. Our teams collaborate with clients to develop common objectives, define roles and responsibilities, propose recommendations and implement practical solutions.

The consumer goods industry has undergone dramatic change through the last few decades. Challenging economic conditions, evolving technology and a more empowered consumer continue to drive transformation in participants’ operating models. The 2020 Future Value Chain report identified 12 trends that are expected to define the industry over the next 10 years. This study validated that these are the major influencing factors shaping the industry.

We help our clients become more successful by identifying where to focus to build the most value. We assist in accelerating brand and category growth, expanding into new markets, increasing productivity, implementing technology or optimizing costs, to name just a few. 

Today’s marketplace continues to be highly competitive. Consumers in mature markets are struggling in the tough economic climate. Excess inventory throughout the supply chain remains a problem. Pressures to reduce costs remain high. Could there be untapped potential in industry standards to address these challenges? 



"Agile working is critically important, it’s all about raising performance, providing our employees with the tools, the technology, the environments to be able to work anywhere, anytime" - Doug Baillie

Unilever took a bold step to drive a cultural transformation (Agile Working) in their organisation and we became the change agents for that. Agile Working is a flexible approach to getting work done that allows any employee to work anytime, from anywhere, as long as business needs are met.

By giving people freedom and choice around how and where they work, Unilever is creating a culture focused on performance and results rather than time and attendance. It also reduces their reliance on travel, which is good news for the environment. They are investing in new collaboration technologies, innovatively designed workplaces, and highly flexible and empowering HR practices.


Reduction in workplace impacts. This includes reduction energy and paper consumption, sustainable reduction in waste to landfill and sourcing office materials.

Reduction in employee travel bringing benefits to people, the environment and their bottom line. Through Agile Working, Unilever eliminated the need for around 14,500 short-haul flights and over 23,500 long-haul flights last year alone. This has clear business benefits with an estimated saving of almost €40 million in costs and 113,500 tonnes in CO2 emissions during the year. 

"What Unilever is doing is creating a new kind of employee value to create strong consumer value which ultimately will lead to a higher shareholder value. And all this is being done while keeping social value in mind." - Inam Haq (LAM Inc)